21 Apr

In November 2015, an Equinox Showcase team collaborated with students from the Guangdong University of Technology (GDUT) to set up a site-specific artwork for the 2015 Guangzhou International Light Festival. Led by Creative Director Pinky Liu, the team installed an innovative artwork, titled “Mo Ban” (Magic board) was a stunning visual artwork comprised of a number of metallic boards. When stepped on, the boards would light up in various designs. The designs would change based on the pressure applied to the boards. The interactive art piece was a crowd favourite during the festival.

The Guangzhou International Light Festival ran for six weeks on the banks of the Pearl River with a full program of light-inspired art and sideline events. The annual event included a creative lighting competition and interactive media installations such as Mo Ban by Equinox. Visitors were treated to a multi-sensory experience at various locales such as Haixinsha Park, Huacheng Square and some nine bridges that spanned the Pearl River.

Visit: http://www.gz-lights.com/ 

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Whitepaper from Equinoxshowcase

Getting more sales using your brand design to reach customers. Find out more what logo design are popular in Australia.

Growing your Business with Our Branding Ecosystems

Branding isn’t just a trendy business catch-word. It’s an essential part of communicating who you are as a business, what products and services you sell and what values you represent. This is especially critical for small businesses that don’t have millions to spend on a wide-spread Super Bowl ad.

Branding involves presenting a consistent image throughout all of your marketing materials and campaigns, from your logo to your company brochure to your social media pages. Unfortunately, many small business owners and managers wear multiple hats. They are, by necessity, the company’s sales manager, chief bookkeeper, purchasing manager AND marketing guru. It’s easy to see why formulating a tight and effective branding campaign can get pushed to the sidelines. That’s where using an agency that is familiar with digital marketing can help.

read more…

24 Dec

Informative Connection

They were able to effectively create this with design elements not only catered to public for about providing overall parties / election but also catering to Pioneer generation increasing in age http://www.singstat.gov.sg/statistics/latest-data#15  
The usage of :

  • Clean navigation simplicity
  • Solid fonts types
  • Graphic / Candidates Images to convey message
  • Informative content written
  • Seniors Link at footer of page

All candidates can be easily search https://www.pap.org.sg/Your-Candidates

URL name links are clean eg:
http://news.pap.org.sg/papsg/about-papsg , https://www.pap.org.sg/Your-Candidates )


Timing Is Everything

The revamped website also coincided with the released of new PAP App: “PAP4SG” available https://appsto.re/us/COHj9.i It really couldn’t have happened at a better time.


Participation Is Easy

With the increase of video integration on social media channels intergration, its connected on (facebook, twitter, pinterest, youtube, Instagram)


Design Simplicity

Website built on a responsive approach that suggests design and development should respond to the user’s behavior and environment providing the website to be oriented and displayed across all tablet / PC / mobile.   This trends for the devices are increasing


Mobile App ready

From a branding this enabled the leveraging mobile technology and providing easily news updates and feed to any device.  This is more critical in today’s current increasing usage of mobile phones and devices.

Based on article: http://www.mumbrella.asia/2014/10/google-study-singapore-worlds-top-smartphone-market-per-capita/

Stats: – https://www.ida.gov.sg/Tech-Scene-News/Facts-and-Figures/Telecommunications

Quote ” Singapore’s “Mobile First” Singapore is a mobile-­first nation

Singapore reports the highest smartphone penetration in the world at 85% (this is up from 72% last year).

Smartphones are also far more popular than computers, which are used by a reported 60% of Singaporeans.


Branding Vision

Embraces the party colors – 3 colors (White,Red,Blue )


Site Optimized

The site is SEO optimised providing easy accessibility to the general Elections 2015 providing good ranks  As at 30 Aug 2015


Traffic Rank: 781,597


Conclusion

Campaign has been built on being informative and getting interaction with good call to actions messages.

The end goal is to contribute reach to general younger Singapore population with a education of general election awareness and getting more involvement as a nation’s vision ” One Singapore “