If your company has an online presence, then you’ve probably come across the term Search Engine Optimization (SEO). This is one of the most important aspects of creating an online presence.
Why is SEO so important?
SEO involves the configuration of a website so that it will have a higher chance of being shown in search results for a search related to the products and/or services your company offers. The higher the website’s pages are ranked on search results pages, the greater the volume of traffic it will receive.
SEO is important because most people using the internet to find information rely on search engines such as Yahoo, Google and Bing. However, most people will only go as far as the first page or two when searching through the results presented to them. It is therefore important for a website to appear in the first page of relevant search results.
There are various methods used to improve the ranking of websites. We at Equinox Showcase believe in playing fair. We only use white hat techniques for SEO. This ensures that our clients will not become victims of penalties down the road.
Our approach to SEO is simple as indicated below:
- We begin by understanding where you are at the moment. We will carry out an audit of your website and determine what elements are working for you and which are not. We will also seek to discover opportunities that are being overlooked.
- We will carry out keywords search and determine the best keywords to use for your website. We provide a list of more than 20 keywords that will help you get higher ranking on search result pages.
- We then come up with an SEO strategy and a plan for the implementation of your SEO campaign. Remember that SEO is an ongoing process. It doesn’t end. You therefore ought to be ready to commit to the process for the long term. SEO is very dynamic as search engines continue to update their algorithms. You should therefore also expect to see your plan change to adapt to the changes made by search engines.
- Once we’ve implemented our plan, we will set up analytics for you. This will help you keep track of the progress of your SEO campaign. It will also help us to adjust the campaign to give you better results.
As you can see our SEO process is simple and direct and you can be sure of great results at the end of it all.
Get a FREE no-obligation custom SEO quote now!