WHY THE NEW PAP WEBSITE EMBRACES ALL SOCIAL MEDIA PLATFORMS TO BE A SUCCESS FOR THE SINGAPORE GENERAL ELECTION 2015

Informative Connection

They were able to effectively create this with design elements not only catered to public for about providing overall parties / election but also catering to Pioneer generation increasing in age http://www.singstat.gov.sg/statistics/latest-data#15  
The usage of :

  • Clean navigation simplicity
  • Solid fonts types
  • Graphic / Candidates Images to convey message
  • Informative content written
  • Seniors Link at footer of page

All candidates can be easily search https://www.pap.org.sg/Your-Candidates

URL name links are clean eg:
http://news.pap.org.sg/papsg/about-papsg , https://www.pap.org.sg/Your-Candidates )


Timing Is Everything

The revamped website also coincided with the released of new PAP App: “PAP4SG” available https://appsto.re/us/COHj9.i It really couldn’t have happened at a better time.


Participation Is Easy

With the increase of video integration on social media channels intergration, its connected on (facebook, twitter, pinterest, youtube, Instagram)


Design Simplicity

Website built on a responsive approach that suggests design and development should respond to the user’s behavior and environment providing the website to be oriented and displayed across all tablet / PC / mobile.   This trends for the devices are increasing


Mobile App ready

From a branding this enabled the leveraging mobile technology and providing easily news updates and feed to any device.  This is more critical in today’s current increasing usage of mobile phones and devices.

Based on article: http://www.mumbrella.asia/2014/10/google-study-singapore-worlds-top-smartphone-market-per-capita/

Stats: – https://www.ida.gov.sg/Tech-Scene-News/Facts-and-Figures/Telecommunications

Quote ” Singapore’s “Mobile First” Singapore is a mobile-­first nation

Singapore reports the highest smartphone penetration in the world at 85% (this is up from 72% last year).

Smartphones are also far more popular than computers, which are used by a reported 60% of Singaporeans.


Branding Vision

Embraces the party colors – 3 colors (White,Red,Blue )


Site Optimized

The site is SEO optimised providing easy accessibility to the general Elections 2015 providing good ranks  As at 30 Aug 2015


Traffic Rank: 781,597


Conclusion

Campaign has been built on being informative and getting interaction with good call to actions messages.

The end goal is to contribute reach to general younger Singapore population with a education of general election awareness and getting more involvement as a nation’s vision ” One Singapore “

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