Informative Connection
They were able to effectively create this with design elements not only catered to public for about providing overall parties / election but also catering to Pioneer generation increasing in age http://www.singstat.gov.sg/statistics/latest-data#15
The usage of :
- Clean navigation simplicity
- Solid fonts types
- Graphic / Candidates Images to convey message
- Informative content written
- Seniors Link at footer of page
All candidates can be easily search https://www.pap.org.sg/Your-Candidates
URL name links are clean eg:
http://news.pap.org.sg/papsg/about-papsg , https://www.pap.org.sg/Your-Candidates )
Timing Is Everything
The revamped website also coincided with the released of new PAP App: “PAP4SG” available https://appsto.re/us/COHj9.i It really couldn’t have happened at a better time.
Participation Is Easy
With the increase of video integration on social media channels intergration, its connected on (facebook, twitter, pinterest, youtube, Instagram)
Design Simplicity
Website built on a responsive approach that suggests design and development should respond to the user’s behavior and environment providing the website to be oriented and displayed across all tablet / PC / mobile. This trends for the devices are increasing
Mobile App ready
From a branding this enabled the leveraging mobile technology and providing easily news updates and feed to any device. This is more critical in today’s current increasing usage of mobile phones and devices.
Based on article: http://www.mumbrella.asia/2014/10/google-study-singapore-worlds-top-smartphone-market-per-capita/
Stats: – https://www.ida.gov.sg/Tech-Scene-News/Facts-and-Figures/Telecommunications
Quote ” Singapore’s “Mobile First” Singapore is a mobile-first nation
Singapore reports the highest smartphone penetration in the world at 85% (this is up from 72% last year).
Smartphones are also far more popular than computers, which are used by a reported 60% of Singaporeans.
Branding Vision
Embraces the party colors – 3 colors (White,Red,Blue )
Site Optimized
The site is SEO optimised providing easy accessibility to the general Elections 2015 providing good ranks As at 30 Aug 2015
Traffic Rank: 781,597
Conclusion
Campaign has been built on being informative and getting interaction with good call to actions messages.
The end goal is to contribute reach to general younger Singapore population with a education of general election awareness and getting more involvement as a nation’s vision ” One Singapore “